Outfox the Market is a UK-based independent energy supplier founded in 2017, now rebranded as Outfox Energy in June 2025. Outfox the Market is known for low-cost tariffs, 100% renewable electricity from wind, and strong customer reviews. For UK households looking to cut bills and switch to greener power, Outfox the Market remains a competitive option in 2026.

At BusinessWestern.co.uk, we analyse UK energy providers to help readers make informed financial decisions. This detailed guide explains how Outfox the Market works, pricing, customer reviews, compliance, and whether Outfox the Market is right for you.

What Is Outfox the Market?

Outfox the Market is an independent UK “challenger” energy supplier launched in 2017. In June 2025, Outfox the Market officially rebranded to Outfox Energy, but many consumers still search for Outfox the Market online.

Outfox the Market supplies:

• 100% renewable electricity generated from wind

• Gas for domestic households

• Online account management via website and app

Outfox the Market is based in Leicester and operates across the UK energy market.

Why Did Outfox the Market Rebrand?

Outfox the Market became Outfox Energy on 16 June 2025. The rebrand aimed to modernise the company’s image while keeping the same values, management structure, and customer service approach.

Key points about the Outfox the Market rebrand:

• Name changed to Outfox Energy

• Same ownership and management

• Same renewable electricity model

• Continued focus on low-cost tariffs

Although the company is now officially Outfox Energy, the term Outfox the Market remains widely searched and recognised.

How Does Outfox the Market Work?

Outfox the Market operates as a digital-first energy supplier. Customers manage most services online rather than through traditional call centres.

Here’s how Outfox the Market works:

1. Customers request a quote online

2. Choose a tariff (fixed or variable)

3. Submit meter readings through the app or website

4. Pay monthly by direct debit

5. Monitor usage digitally

Outfox the Market tracks wholesale energy prices to offer competitive rates. This pricing strategy allows Outfox the Market to remain budget-friendly compared to larger suppliers.

Is Outfox the Market Renewable?

Yes. Outfox the Market supplies 100% renewable electricity generated from wind energy.

Their renewable supply is backed by Renewable Energy Guarantee of Origin (REGO) certificates. This means the electricity provided under Outfox the Market tariffs is matched with renewable generation.

Gas supply is standard UK gas, but the electricity side is marketed as green and wind-powered.

For UK households prioritising sustainability, Outfox the Market positions itself as a greener alternative to traditional energy giants.

Outfox the Market Tariffs and Pricing

Outfox the Market is widely known for offering low-cost tariffs. They frequently adjust pricing based on wholesale market movements.

Typical features of Outfox the Market tariffs:

• Fixed-rate options

• Variable tariffs

• EV-specific tariffs (My EV options)

• Online-only account management

Because Outfox the Market follows wholesale trends, pricing can be competitive during stable energy periods. However, like all suppliers, rates may fluctuate depending on market conditions and the Ofgem price cap.

Before switching to Outfox the Market, always compare current rates using a UK comparison tool.

Is Outfox the Market Cheap?

Outfox the Market has built a reputation as a budget-friendly supplier. Many comparison sites highlight Outfox the Market as one of the lower-cost challengers.

Factors that influence cost:

• Energy usage level

• Tariff type

• Region within the UK

• Fixed vs variable contract

Outfox the Market aims to help households reduce bills, particularly compared to legacy “Big Six” suppliers.

Outfox the Market Customer Reviews

Outfox the Market generally receives strong ratings on review platforms such as Trustpilot.

Common positive feedback includes:

• Competitive pricing

• Straightforward switching process

• Responsive online support

• Transparent billing

Customers appreciate that Outfox the Market maintains a “personal touch” despite being digital-first.

However, as with any supplier, some complaints relate to billing queries or price changes during volatile market periods.

Is Outfox the Market Regulated?

Yes. Outfox the Market is fully compliant with Ofgem regulations.

This means:

• Consumer protections apply

• Standard complaint procedures are in place

• Billing practices follow UK energy rules

• Renewable claims are supported by REGO certification

If any supplier fails, Ofgem’s safety net ensures customers are protected under the Supplier of Last Resort process.

Who Should Consider Outfox the Market?

Outfox the Market may be suitable for:

• Budget-conscious households

• Customers comfortable managing accounts online

• Environmentally aware consumers

• Those looking to switch from large suppliers

Outfox the Market is particularly appealing to users who prefer digital account control instead of phone-based service.

Pros and Cons of Outfox the Market

Pros:

• 100% renewable wind electricity

• Competitive tariffs

• Strong review ratings

• Digital account management

• Established since 2017

Cons:

• Primarily online support

• Rates can vary with wholesale trends

• Not ideal for those wanting heavy phone-based support

How to Switch to Outfox the Market

Switching to Outfox the Market is simple:

1. Compare tariffs online

2. Enter postcode and energy usage

3. Choose preferred plan

4. Submit details

5. Let the supplier manage the switch

The switch typically takes around 5 working days under UK energy switching rules.

No physical work is required unless installing a smart meter.

Frequently Asked Questions About Outfox the Market (UK)

What is Outfox the Market in the UK?

Outfox the Market is a Leicester-based, independent UK energy supplier launched in 2017. It rebranded to Outfox Energy in 2025 but continues operating with the same core structure and services. Outfox the Market is known for competitive, low-cost tariffs and supplying 100% renewable electricity backed by REGO certificates, serving over 100,000 households across the UK.

Is Outfox the Market the same as Outfox Energy?

Yes. Outfox the Market officially transitioned to the name Outfox Energy in June 2025. The rebrand introduced a refreshed brand identity, but customers experienced no interruption to their energy supply. The company retained the same management, pricing approach, and renewable commitment.

Where is Outfox the Market based?

Outfox the Market is headquartered in Leicester, United Kingdom. It operates nationally, supplying gas and electricity to households across England, Scotland, and Wales.

When was Outfox the Market founded?

Outfox the Market was founded in 2017. It entered the UK energy market as a “challenger” supplier aiming to disrupt the traditional “Big Six” energy companies with cheaper and greener tariffs.

What type of energy does Outfox the Market supply?

Outfox the Market supplies:

• 100% renewable electricity backed by Renewable Energy Guarantee of Origin (REGO) certificates

• Gas for domestic customers

While marketed as 100% renewable electricity, some fuel mix reports suggest 40–45% renewable generation in overall energy sourcing, though it is still positioned as a greener alternative compared to traditional suppliers.

Is Outfox the Market regulated?

Yes. Outfox the Market is fully regulated by Ofgem, the UK’s official energy regulator. This ensures compliance with UK energy rules, consumer protections, billing standards, and switching regulations.

How does Outfox the Market manage customer accounts?

Outfox the Market primarily operates as a digital-first supplier. Customers manage their accounts through:

• An online web portal

• A mobile app

• Digital meter reading submissions

• Online balance and payment tracking

This structure helps reduce operating costs and supports competitive pricing.

What types of tariffs does Outfox the Market offer?

Outfox the Market typically offers:

• Fixed-rate tariffs

• Variable-rate tariffs

• Smart tariffs

• EV-focused energy plans

The company aims to track wholesale market prices to remain competitive.

Is Outfox the Market one of the cheapest suppliers?

Outfox the Market frequently positions itself as one of the cheaper energy suppliers in the UK. It often appears on comparison sites such as Uswitch and other price comparison platforms for competitive rates. However, exact pricing depends on usage, location, and tariff type.

How many customers does Outfox the Market have?

Outfox the Market has helped over 100,000 households across the UK manage and reduce their energy bills since launching in 2017.

What do customer reviews say about Outfox the Market?

Outfox the Market generally receives strong ratings on Trustpilot and Google reviews. Customers often highlight:

• Competitive pricing

• Straightforward switching

• Digital convenience

• UK-based support team

As with any supplier, individual experiences may vary.

Will the rebrand affect existing customers?

No. When Outfox the Market rebranded to Outfox Energy in 2025, customers experienced no interruption to their supply. Tariffs, contracts, and account access remained unchanged.

Is Outfox the Market a good option for environmentally conscious households?

Yes. Outfox the Market supplies electricity backed by renewable wind generation and REGO certification, making it attractive for households looking to reduce their carbon footprint while maintaining affordable energy costs.

How can I switch to Outfox the Market?

Switching typically involves:

1. Comparing tariffs online

2. Entering your postcode and usage details

3. Selecting a tariff

4. Completing the digital sign-up

The switch is usually completed within 5 working days under UK energy switching rules.

Final Verdict: Is Outfox the Market Worth It in 2026?

Outfox the Market remains a strong contender in the UK energy sector. With renewable wind electricity, competitive pricing, and solid customer reviews, Outfox the Market appeals to cost-conscious and eco-aware households alike.

Although the company now operates as Outfox Energy, the legacy and search popularity of Outfox the Market continue to drive interest. For UK readers of BusinessWestern.co.uk, understanding suppliers like Outfox the Market is essential when comparing long-term household expenses.

At BusinessWestern.co.uk, our goal is to break down UK financial and utility decisions clearly. If you are considering switching providers, reviewing Outfox the Market could be a smart move depending on your usage and tariff needs.

Before switching, always compare current offers and ensure the chosen tariff aligns with your energy consumption habits and financial goals.