Coleen Rooney net worth in 2026 is estimated at approximately £15 million, making her one of the most financially successful British media personalities. Beyond being Wayne Rooney’s wife, she has built a powerful independent brand through television, business ventures, publishing, and legal success, a journey closely followed by readers of BusinessWestern.co.uk.

For UK audiences interested in celebrity wealth, entrepreneurship, and personal branding, Coleen Rooney net worth offers a clear example of how media influence can be transformed into long-term financial success.

Coleen Rooney Net Worth Overview (2026)

Coleen Rooney net worth is estimated at £15 million ($19.5 million) as of 2026. When combined with her husband Wayne Rooney, the family’s total wealth is estimated at approximately £200 million ($240 million).

Key highlights behind Coleen Rooney net worth include:

• Record-breaking television fees

• Profitable business ownership

• Successful brand endorsements

• Major legal cost recovery

• A diversified international property portfolio

Her wealth growth accelerated significantly after 2023, positioning her as a leading female earner in British celebrity business culture.

How Coleen Rooney Built Her Wealth

Coleen Rooney net worth did not grow overnight. It is the result of nearly two decades of consistent media work, business planning, and brand management within the UK entertainment and retail sectors.

Television and Documentary Earnings

Television remains one of the largest contributors to Coleen Rooney net worth.

In late 2024, she appeared on the 24th series of I’m A Celebrity… Get Me Out Of Here!, where she finished as runner-up. Reports indicate she earned over £1.5 million, making it one of the highest fees paid to any contestant in the show’s history.

She also starred in major documentary projects, including:

• Coleen Rooney: The Real Wagatha Story (Disney+, 2023)

• The Rooneys, a 10-part fly-on-the-wall family series launched on Disney+ in late 2025

These deals significantly boosted Coleen Rooney net worth while strengthening her media authority.

Business Ventures and Company Profits

A major driver of Coleen Rooney net worth is her business success.

Her personal company, CWR 2021, reported strong profit growth in 2025. Financial reports suggested her annual earnings during that period surpassed Wayne Rooney’s income, making her the family’s primary breadwinner.

This shift highlights how Coleen has transitioned from celebrity endorsement to full business ownership, a model increasingly discussed on BusinessWestern.co.uk.

Health and Wellness Brand Expansion

In early 2024, Coleen became a brand ambassador and investor in Applied Nutrition, a Liverpool-based supplements company. In March 2025, she launched her own health and wellness range, stocked exclusively at Holland & Barrett across the UK.

Products include:

• Marine collagen supplements

• Hydration and immunity powders

• Debloating and sleep-support formulas

This venture added a recurring revenue stream to Coleen Rooney net worth while aligning her brand with the fast-growing UK wellness market.

Endorsements and Fashion Partnerships

Endorsements have consistently supported Coleen Rooney net worth throughout her career.

She has secured multi-million-pound deals with major UK retailers, including:

• George at Asda (reported £3 million deal)

• Littlewoods

• Fashion and lifestyle campaign collaborations

She has also released her own perfume, Coleen X, and fronted multiple national fashion campaigns, reinforcing her long-term commercial appeal.

Publishing, Books, and Media Writing

Publishing is another stable income source contributing to Coleen Rooney net worth.

Her work includes:

• Welcome to My World (2007), a bestselling autobiography

• My Account (2023), detailing her legal victory

• Coleen’s Real Style (2008), a fashion guide

• Coleen Style Queen, a four-book children’s series

She also wrote weekly columns for Closer and OK! magazines, generating consistent media income during the peak years of print journalism.

Wagatha Christie Legal Victory and Financial Impact

One of the most significant financial turning points in Coleen Rooney net worth came from the high-profile “Wagatha Christie” libel case.

After successfully defending herself against a claim brought by Rebekah Vardy, a judge ordered Vardy to pay over £1.4 million towards Coleen’s legal costs in 2025.

This outcome not only protected her finances but strengthened her public reputation, leading to renewed media opportunities and commercial trust.

Real Estate and Property Portfolio

Property assets form a substantial part of Coleen Rooney net worth.

UK Residence

• £20 million mansion in Cheshire

• Located in the “Golden Triangle” near Knutsford

• Six bedrooms, spa, swimming pool, home cinema, wine cellar, and private football pitch

International Properties

• Five-bedroom luxury villa in Barbados (purchased for £5 million)

• Luxury apartment in Florida

• Additional property holdings in Portugal

These assets provide both lifestyle value and long-term capital appreciation.

Family Life and Financial Stability

Coleen Rooney remains at the centre of a high-profile family unit.

She and Wayne Rooney have been married since 2008 and have four sons: Kai, Klay, Kit, and Cass. Despite Wayne’s coaching role at Plymouth Argyle requiring him to spend time in Devon, the family base remains in Cheshire for stability.

Her growing income has allowed the family to maintain consistency in education, travel, and lifestyle, reinforcing the sustainability of Coleen Rooney net worth.

Lifestyle, Diet, and Brand Alignment

Coleen Rooney maintains a balanced, health-focused lifestyle, which aligns directly with her wellness brand positioning.

Her routine includes:

• High-protein, low-carb meals

• Regular fitness training

• Flexible dieting without extremes

She shops at premium UK retailers like Waitrose and frequently holidays in Barbados, reflecting a lifestyle that complements her public image and brand partnerships.

Why Coleen Rooney Net Worth Matters in UK Business Culture

Coleen Rooney net worth is more than a celebrity headline. It represents a modern UK success story built on:

• Personal brand control

• Business ownership

• Media diversification

• Legal resilience

Her journey mirrors the type of entrepreneurial growth often analysed on BusinessWestern.co.uk, where influence, reputation, and smart investment intersect.

FAQs

What is Coleen Rooney net worth in 2026?

Coleen Rooney net worth is estimated at approximately £15 million as of 2026.

How did Coleen Rooney make most of her money?

She earned wealth through television appearances, documentaries, business ownership, endorsements, publishing, and legal compensation.

Did Coleen Rooney earn more than Wayne Rooney?

Reports in 2025 indicated that her annual earnings temporarily surpassed Wayne Rooney’s income.

What businesses does Coleen Rooney own?

She owns CWR 2021 and has investments in the health and wellness sector, including her Holland & Barrett product range.

Does property contribute to Coleen Rooney net worth?

Yes, her UK and international property portfolio forms a significant part of her overall wealth.

Final Thoughts

Coleen Rooney net worth in 2026 reflects strategic growth, independence, and long-term brand value rather than short-term celebrity income. Her evolution into a business-focused media figure offers valuable insight for readers interested in entrepreneurship, personal branding, and wealth creation.

At BusinessWestern.co.uk, stories like Coleen Rooney’s highlight how influence, when paired with smart commercial decisions, can become a sustainable business empire rather than just a headline figure.